Flower Bloom
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Brief.
In this brief, the primary goal is to create and execute a one-minute-long promotional video for our chosen brand. Furthermore, we need to build a 10 second teaser that can be utilised on social media and yet conveys the main point of the longer-form video.
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Response.
For this project, I chose Bloom & Wild which is an online florist platform to work with. I took a different approach while creating my piece thinking about how much i could challenge the basic idea of flowers in our minds while taking in consideration the main values and tone of voice of the brand.
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Skills Explored.
Adobe Creative Suite, Illustration, Animation, Art direction and Communication skills.
Bloom & Wild 1 Minute Video
Bloom & wild Teaser
For my video, I started with some watercolors experimentations on my sketchbook trying to represent the visual of a flower. However, my experimentation led me to play around with watercolors and water to create the illusion of the cycle of growing flowers.
Man in wheat field shot at Aro Ha