The main aim of this brief, ‘Local/Global’is to create a global-local brand strategy to move a brand, or product in the brand, into a chosen new market. To do this, we may use brand strategy tools like target audience, brand positioning and rebranding.

We got assigned “Mr. Porky” as our Brand and had to move it into the Japanese market. We created a whole brand strategy and focused on the rebranding of our brand to make it more relatable to our new targetting market.

Illustration, Marketing, Branding and Adobe Creative Suite.